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2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

JOUR 470 - Integrated Marketing Communication Campaigns


Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics.

Credits: 3
Prerequisites: Minimum grade of “C” in JOUR 210  or JOUR 212   or JOUR 261  , and JOUR 362  or JOUR 374 , and JOUR 433 .
Notes: Fulfills the UNLV General Education Culminating Experience Requirement.