Sep 28, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

JOUR 212 - Principles of Advertising


Introduces students to the dynamic world of advertising and its pivotal role in the modern business landscape. A major goal of this course is to provide an overview of the fundamental concepts, principles, practices, and theories in advertising.

Credits: 3
Prerequisites: JOUR 101   or JOUR 107