Sep 28, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

JOUR 261 - Introduction to Integrated Marketing Communications


Introduction to the terminology and theories of all five sectors of integrated marketing communications, including advertising, public relations, direct marketing, personal selling, sales promotions, and digital/social media. Students build core knowledge of IMC strategies in both traditional and emerging media platforms. 

Credits: 3
Prerequisites:  Minimum grade of C in JOUR 101  or JOUR 107 .