Oct 03, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Marketing (BSBA)


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At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interests, and satisfying their needs. A Bachelor of Science in Business Administration (BSBA) in Marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study. 

Please see the UNLV Lee Business School, Marketing Department web page at www.unlv.edu/mib for information about department programs, faculty, and facilities. Degree worksheets and 4/5 year plan for the major are available at www.unlv.edu/degree/bsba-marketing.

Learning Outcomes

  1. Synthesize topic-related basic and applied research in marketing.
  2. Incorporate research-based consumer psychology into marketing problem analysis and strategy.
  3. Critically evaluate marketing strategies.
  4. Describe, evaluate, and apply a market orientation.

Advising


Please see advising information at the UNLV Lee Business School Student Advising Center.

Modality: In-Person or Fully Online


This program is available Fully In-Person or Fully Online. A fully online student is one who has committed to pursue their entire degree, minor, certificate, or microcredential exclusively through online education. A fully in-person student is one who has committed to pursuing their entire degree, minor, certificate, or microcredential exclusively through in-person education.

Modality change process: Programs may be offered in more than one modality (instructional mode). If programs offer a fully online option, students may opt for a fully online offering at the time of admission. They will be tagged as a fully online student. A student desiring to change the modality from fully online to fully in-person or vice versa, should visit the appropriate advising centers.

Accreditation


For information regarding accreditation at UNLV, please head over to Academic Program Accreditations.

University Graduation Requirements


Please see Graduation Policies  for complete information.

Marketing (BSBA) Degree Requirements - Total Credits: 120


General Education Requirements - Credits: 35-46


First-Year Seminar - Credits: 2-3


English Composition - Credits: 6


Second-Year Seminar - Credits: 3


Constitutions - Credits: 3-6


Mathematics - Credits: 3


Distribution Requirement - Credits: 18-19


Please see Distribution Requirements for more information.

  • Humanities and Fine Arts - Credits: 9
    • Humanities, 6 credits required from two different areas. It is recommended that students take  , as one of the humanities courses.
    • Fine Arts, 3 credits required
  • Social Science:
    • Automatically satisfied by business requirements
  • Life and Physical Sciences and Analytical Thinking: 9-10
    • Two Life and Physical Sciences - 6-7 credits
      • One science course with a lab
      • One non-lab science course
    • Analytical Thinking 3 credit course 

Multicultural and International Requirement - Credits: 0-6


  • Multicultural, one three-credit course required
  • International, one three-credit course required

These courses may overlap with general education and major requirements.  A single course may not meet the multicultural and international requirements simultaneously. For the list of approved multicultural and international courses, go to: www.unlv.edu/provost/multicultural-requirements.

Marketing Major Requirements - Credits: 72-77


All courses in the major requirements section must be completed with a grade of C or better. 

General Electives - Credits: 0-13


The number of general electives necessary for each student varies based on how many credits a student uses to satisfy the requirements identified above. The minimum number of degree-applicable credits required to earn a degree from the Lee Business School is 120.

Total: 120 Credits


Notes


  1. All courses in the major requirements section must be completed with a grade of C or better. 
  2. Any course that is included as a prerequisite for a Lee Business School course requires a minimum grade of C or better.
  3. MKT 301  , MKT 495  , BUS 321  are milestone courses for Marketing B.S.B.A.

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