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Nov 27, 2024
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2024-2025 Undergraduate Catalog
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MKT 425 - Global Consumer Behavior and The Consumer Experience
Same as IB 425
Application of consumer buying process and consumption experience theories to the formulation of marketing-strategy and tactics across global markets. Focus is on human psychological and physiological processes that explain how consumers decide what to purchase, how they experience consumption, and how those processes vary across countries and inform marketing-strategy decisions.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor or International Business minor; and a minimum grade of C in MKT 301 . The maximum number of attempts for this course is three.
Notes: Satisfies the International Requirement.
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