At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interests, and satisfying their needs. A Bachelor of Science in Business Administration (BSBA) in Marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.
Please see the UNLV Lee Business School, Marketing Department web page at www.unlv.edu/mib for information about department programs, faculty, and facilities. Degree worksheets and 4/5 year plan for the major are available at www.unlv.edu/degree/bsba-marketing.
Advising
Please see advising information on the UNLV Lee Business School Undergraduate Advising’s web page at www.unlv.edu/business/advising.
Accreditation
Institution - Northwest Commission on Colleges and Universities www.nwccu.org.
School - Association to Advance Collegiate Schools of Business www.aacsb.edu.
Learning Outcomes
- Synthesize topic-related basic and applied research in marketing.
- Incorporate research-based consumer psychology into marketing problem analysis and strategy.
- Critically evaluate marketing strategies.
- Describe, evaluate, and apply a market orientation.
University Graduation Requirements
Please see Graduation Policies for complete information