At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interests, and satisfying their needs. A Bachelor of Science in Business Administration (BSBA) in Marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.
Please see the UNLV Lee Business School, Department of Marketing and International Business web page for information about department programs, faculty, and facilities. Degree worksheets and 4/5 year plan for the major are available on the UNLV Degrees Directory.
Learning Outcomes
- Synthesize topic-related basic and applied research in marketing.
- Incorporate research-based consumer psychology into marketing problem analysis and strategy.
- Critically evaluate marketing strategies.
- Describe, evaluate, and apply a market orientation.