Mar 28, 2024  
2014-2015 Undergraduate Catalog 
    
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MKT 473 - Business Marketing


Provide a thorough grounding in industrial or business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are significant differences. This course will explore both the similarities and the differences.

Credits 3
Prerequisites Admission to a business major/junior standing, MKT 301 .