2014-2015 Undergraduate CatalogARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
MKT 301 - Marketing Management
Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Credits 3 Prerequisites Admission to a business major/junior standing.