Mar 28, 2024  
2014-2015 Undergraduate Catalog 
    
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MKT 312 - Buyer Behavior


Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs.

Credits 3
Prerequisites Admission to a Lee Business School major/junior standing, and a minimum grade of C in   .