Nov 23, 2024  
2023-2024 Undergraduate Catalog 
    
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JOUR 470 - Integrated Marketing Communication Campaigns


Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics.

Credits: 3
Prerequisites: Minimum grade of C in either JOUR 210  or  , and   and one of  ,  , or  .
Notes: Fulfills the UNLV General Education Milestone Experience Requirement.