Nov 24, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

JOUR 332 - Media Planning and Buying


Study and implement print, broadcast, online and outdoor media planning and buying methodologies. Investigate the relationship between the business and its advertising needs. Learn and apply value-added techniques to increase effectiveness of the media plan and the buy plan.

Credits: 3
Prerequisites: Admitted to the major. Minimum grade of C in JOUR 210  or JOUR 261  .