Nov 27, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

JOUR 463 - IMC Strategic Planning: Case Studies in Public Relations and Advertising


Case-based exploration and application of theory and principles to organization problems and opportunities. Examine strategic planning process for IMC; advertising, public relations, promotion, direct marketing, and emerging media. Emphasis on team-based preparation and presentation of strategic IMC plan for a selected client.

Credits: 3
Prerequisites: Minimum grade of C in JOUR 210  or  .