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Nov 27, 2024
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2009-2011 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 720 - Customer Satisfaction and Service Quality Measurement
Credits 3
Design, analysis, interpretation, and communication of measurement and multivariate techniques to assess customer satisfaction, service quality and related marketing issues. Includes scaling, sampling, data collection, reliability, and validity.
Prerequisites
Completion of the MBA core or approval of the Director of MBA Programs.
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