May 25, 2022  
2009-2011 Graduate Catalog 
    
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MBA 715 - Market Opportunity Analysis


Credits 3

Theory and practice of marketing fundaments applied to the market opportunity analysis. Focus on the marketing concept, planning, internal analysis, industry analysis, customer analysis, segmentation, competitive strategies and strategy formulation, product and pricing decision, positioning, forecasting, and profitability of opportunities.

Prerequisites
Admission to the MBA program or approval of the Director of MBA Programs.