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Sep 07, 2024
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2019-2020 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 380 - Managing Customer Experiences in the Digital World Theory and practice of marketing in the digital world. Focuses on the role of digital technologies in a marketing strategy and the shaping of customer experiences in the digital world using online and mobile platforms, tactics, and tools. Course requires formulation of an original digital marketing strategy.
Credits: 3 Prerequisites: Lee Business School major or International Business minor or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
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