May 02, 2024  
2019-2020 Undergraduate Catalog 
    
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JOUR 332 - Media Planning and Buying

Study and implement print, broadcast, online and outdoor media planning and buying methodologies. Investigate the relationship between the business and its advertising needs. Learn and apply value-added techniques to increase effectiveness of the media plan and the buy plan.

Credits: 3
Prerequisites: Admitted to the major. Minimum grade of C in JOUR 210  or JOUR 261  .