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Mar 16, 2026
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2008-2010 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 470 - Integrated Marketing Communication Campaigns
Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics.
Credits 3
Prerequisites JOUR 100, 101, 102, admission to the major, JOUR 261, 463 and one of JOUR 332, 362, or 374.
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