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Mar 15, 2026
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2008-2010 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 463 - IMC Strategic Planning: Case Studies in Public Relations and Advertising
Application of theory and principles to organization problems and opportunities. Examine strategic planning for IMC; advertising, public relations, promotion, direct marketing, and interactive, through the study of case histories. Emphasis on preparation and presentation of basic plan elements for a selected client.
Credits 3
Prerequisites JOUR 100, 101, 102, 261, admission to the major and one of JOUR 332, 362, or 374.
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