| |
Mar 15, 2026
|
|
|
|
|
2008-2010 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
|
JOUR 461 - Issues in Advertising
Examination of current issues that affect the advertising industry and society which may include the study of agencies and clients, public relations, direct marketing, promotions, interactive media, the creative process, ethics and emerging trends.
Credits 3
Prerequisites JOUR 100, 101, 102, 261, and one of JOUR 276, 332, 362, 374 or MKT 301.
|
|