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Nov 24, 2024
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2014-2015 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
Marketing Major (BSBA)
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Marketing Major - Bachelor of Science in Business Administration (BSBA)
Please see the UNLV Lee Business School, Marketing Department web page at http://www.unlv.edu/degree/bsba-marketing for information about department programs, faculty and facilities.
Please see advising information at the UNLV Lee Business School Advising Center at business.unlv.edu/advising/
Accreditation
Institution - Northwest Commission on Colleges and Universities www.nwccu.org
School - Association to Advance Collegiate Schools of Business www.aacsb.edu/
Learning Outcomes
- Synthesize topic - related basic and applied research in marketing
- Incorporate research based consumer psychology into marketing problem analysis and strategy.
- Critically evaluate marketing strategies.
- Describe, evaluate and apply a market orientation
University Graduation Requirements
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Degree Requirements - Total: 120 Credits
General Education Requirements - Subtotal: 35-46 Credits
First-Year Seminar - Credits: 2-3
English Composition - Credits: 6
Second-Year Seminar - Credits: 3
Constitutions - Credits: 3-6
Distribution Requirement - Credits: 18-19
Please see Distribution Requirements for more information.
- Humanities and Fine Arts - Credits: 9
- Humanities, 6 credits required from two different areas. It is recommended that students take , as one of the humanities courses.
- Fine Arts, 3 credits required
- Social Science:
- Automatically satisfied by business requirements
- Life and Physical Sciences and Analytical Thinking: 9-10
- Two Life and Physical Sciences - 6-7 credits
- One science course with a lab
- One non-lab science course
- Analytical Thinking - 3 credits
Multicultural and International Requirement - Credits: 0-6
Multicultural, one three-credit course required
International, one three-credit course required
These courses may overlap with general education and major requirements. A single course may not meet the multicultural and international requirements simultaneously. For the list of approved multicultural and international courses, go to: http://facultysenate.unlv.edu/students Major Requirements - BSBA in Marketing - Subtotal: 75-80 Credits
Other Lee Business School Requirements - Credits: 9-11
Business Administration Core Requirements - Credits: 42-45
Marketing Major Requirements - Credits: 24
Electives - Credits: 0-10
The number of general electives necessary for each student varies based on how many credits a student uses to satisfy the requirements identified above. The minimum number of degree-applicable credits required to earn a degree from the Lee Business School is 120. |
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