May 27, 2024  
2023-2024 Undergraduate Catalog 

Marketing Major (BSBA)

Marketing Major - Bachelor of Science in Business Administration (BSBA)

At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interests, and satisfying their needs. A major in marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study. Please see the UNLV Lee Business School, Marketing Department web page at for information about department programs, faculty, and facilities. Degree worksheets and 4/5 year plan for the major are available at


Please see advising information on the UNLV Lee Business School Undergraduate Advising’s web page at


Institution - Northwest Commission on Colleges and Universities (

School - Association to Advance Collegiate Schools of Business (

Learning Outcomes

  1. Synthesize topic-related basic and applied research in marketing
  2. Incorporate research-based consumer psychology into marketing problem analysis and strategy.
  3. Critically evaluate marketing strategies.
  4. Describe, evaluate, and apply a market orientation

University Graduation Requirements

Please see Graduation Policies for complete information

Degree Requirements - Total: 120 Credits

General Education Requirements - Subtotal: 35-46 Credits

First-Year Seminar - Credits: 2-3

English Composition - Credits: 6

Second-Year Seminar - Credits: 3

Constitutions - Credits: 3-6

Mathematics - Credits: 3

Distribution Requirement - Credits: 18-19

Please see Distribution Requirements for more information.

  • Humanities and Fine Arts - Credits: 9
    • Humanities, 6 credits required from two different areas. It is recommended that students take  , as one of the humanities courses.
    • Fine Arts, 3 credits required
  • Social Science:
    • Automatically satisfied by business requirements
  • Life and Physical Sciences and Analytical Thinking: 9-10
    • Two Life and Physical Sciences - 6-7 credits
      • One science course with a lab
      • One non-lab science course
    • Analytical Thinking 3 credit course 

Multicultural and International Requirement (Credits: 0-6)

  • Multicultural, one three-credit course required
  • International, one three-credit course required

These courses may overlap with general education and major requirements.  A single course may not meet the multicultural and international requirements simultaneously. For the list of approved multicultural and international courses, go to:

Major Requirements - BSBA in Marketing - Subtotal: 72-77 Credits

General Electives - Credits: 0-13

The number of general electives necessary for each student varies based on how many credits a student uses to satisfy the requirements identified above. The minimum number of degree-applicable credits required to earn a degree from the Lee Business School is 120.

Total: 120 Credits


  1. All courses in the major requirements section must be completed with a grade of C or better. 
  2. Any course that is included as a prerequisite for a Lee Business School course requires a minimum grade of C or better.
  3. MKT 301  , MKT 495  , BUS 321  are milestone courses for Marketing B.S.B.A.