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Jan 13, 2025
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2023-2024 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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IB 456 - International Marketing
Same as MKT 456
Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses.
Credits: 3
Prerequisites: Lee Business School major or International Business minor or Marketing minor and a minimum C grade in . The maximum number of attempts for this course is three.
Notes: Satisfies the International Requirement.
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