Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

Journalism and Media Studies Major (BA)


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Journalism and Media Studies Major - Bachelor of Arts (BA)

Please see the UNLV Greenspun Department of Journalism and Media Studies web page at journalism.unlv.edu/index.htm for information about department programs, faculty and facilities.  Degree worksheets and 4/5 year plan for the major are available at https://www.unlv.edu/degree/ba-journalism-media-studies.

Please see advising information at the UNLV Greenspun College of Urban Affairs Student Advising Center urbanaffairs.unlv.edu/advising

 Accreditation

Institution - Northwest Commission on Colleges and Universities www.nwccu.org

Learning Outcomes 

  1. Analyze and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  2. Analyze the history and role of professionals and institutions in shaping journalism, media and communications organizations;
  3. Analyze the diversity of groups in a global society in relationship to journalism, media and communications organizations;
  4. Analyze concepts and apply theories in the use and presentation of images and information;
  5. Demonstrate an understanding of professional ethical principles in journalism, media, and communications organizations to work ethically in pursuit of truth, accuracy, fairness and diversity;
  6. Think critically, creatively and independently;
  7. Conduct research and evaluate information by methods appropriate to professional journalism, media and communications organizations;
  8. Craft and deliver effective messages in oral, written, and/or visual forms, as appropriate to the journalism, media and communications profession in which they plan to work;
  9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  10. Apply basic numerical and statistical concepts;
  11. Apply tools and technologies appropriate for the journalism, media and communications professions in which they plan work;
  12. Prepare collaborative projects for the appropriate journalism, media and communications professions in which they plan to work.

University Graduation Requirements

Recommended Courses That Meet General Education Core Requirements


The Greenspun College of Urban Affairs strongly recommends that students address their General Education Core curriculum requirements through our college. The following classes offered in our college meet graduation requirements:

Journalism and Media Studies Degree - Total: 120 Credits


The Greenspun College of Urban Affairs strongly recommends that students address their General Education Core curriculum requirements through our college. The following classes offered in our college meet graduation requirements:

General Education Requirements - Subtotal: 40-43 Credits


First-Year Seminar - Credits: 2-3


English Composition - Credits: 6


Constitutions - Credits: 4-6


Mathematics - Credits: 3


Distribution Requirement - Credits: 19


 Please see Distribution Requirements for more information.

  • Humanities and Fine Arts:
    • Automatically satisfied by Major requirement
  • Social Sciences: 9 credits
    • One course each from three different fields
  • Life and Physical Sciences and Analytical Thinking: 9-10 credits

Multicultural and International


These courses may overlap with general education and major requirements. A single course may not meet the multicultural and international requirements simultaneously. For the list of approved multicultural and international courses, go to: https://www.unlv.edu/provost/multicultural-requirements.

Areas of Concentration - Credits: 15


There are seven areas of concentration: Journalism, Visual Production, Sports Media, Audio and Podcasting, Social Media, Public Relations and Marketing, and Media Studies. Each concentration is 15 credits and students may have more than one concentration.

JMS Electives - Credits: 12


Total of 6 credits of lower division electives plus 6 credits of upper division electives.

Total credits within the major (including pre-major courses): 48 (see note)

General Electives - Credits: 29-32


Total Credits: 120


Note


Total credits within the major, consist of 6 credits of Pre-major courses, 15 credits of Journalism and Media Studies Core, 15 credits in a concentration, and 12 credits of JMS electives (6 lower division and 6 upper division) for a total of 48 credits.

Journalism and Media Studies B.A. concentrations:


Public Relations and Marketing


[Five required courses for graduation with a degree in Journalism and Media Studies, with a concentration in Integrated Marketing Communication.


Course map for IMC Concentration:
Course #1: JOUR 210 Introduction to Public Relations or JOUR 261 Introduction to Integrated Marketing Communications.
Course #2: JOUR 362 PR Writing or JOUR 374 Advertising Copywriting
Course #3: JOUR 463 IMC Strategic Planning
Course #4: JOUR 375 Strategic Social Media Management or JOUR 465 Crisis Communications
Course #5: JOUR 433 IMC Competition or JOUR 470 IMC Campaigns]

 

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