Mar 29, 2024  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MHA 642 - Customer Development Strategies for Casino & Gaming


Credits 3

Analyzing marketing and promotional strategies utilized by the casino industry and developing understanding of valuative techniques that facilitate managerial decision making concerning these strategies.

Formerly
MHA 742