Apr 18, 2024  
2012-2014 Undergraduate Catalog 
    
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JOUR 470 - Integrated Marketing Communication Campaigns

Develop campaign utilizing all components of the IMC model; advertising, public relations promotion, direct marketing, and interactive. Students prepare a written proposal and presentation for a selected client, focusing on strategy and tactics.

Credits 3
Prerequisites  ,  ,  , admission to the major,  ,   and one of  ,  , or    .