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Dec 21, 2024
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2012-2014 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 261 - Introduction to Integrated Marketing Communications
Examination of the function of advertising and public relations in the media and society. Emphasis on the application of theory and its relationship to the IMC elements: public relations, advertising, promotion, direct marketing, interactive, and their ability to reach customers/publics.
Credits 3
Prerequisites , , , admitted to the major.
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