Nov 27, 2021  
2012-2014 Undergraduate Catalog 
    
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JOUR 463 - IMC Strategic Planning: Case Studies in Public Relations and Advertising


Application of theory and principles to organization problems and opportunities. Examine strategic planning for IMC; advertising, public relations, promotion, direct marketing, and interactive, through the study of case histories. Emphasis on preparation and presentation of basic plan elements for a selected client.

Credits 3
Prerequisites    ,   , admission to the major and one of   , or  .