Dec 05, 2025  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

HMD 350 - Hospitality Marketing



Same as Previously TCA 380
Organization of hospitality marketing functions including target audience, marketing mix, brand development, and use of current media. Use of business intelligence tools to develop and evaluate market strategies.

Credits: 3
Prerequisites: Hospitality Management major,   or   or HON 100 . MATH 120  or higher. Minimum of a C grade in HMD 220 .