Sep 28, 2024  
2024-2025 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Mission and Core Area
  Academic Calendars
  Admissions Information
  Tuition & Residency
  Fees
  Financial Aid & Scholarships
  Programs
  Courses
  University Policies
  Academic Policies
  General Education
  Schools & Departments
  Course Numbers & Subject Abbreviations
  Academic Success Center
  Student Services & Activities
  The University Community & Libraries
  Other Education Opportunities
  Graduate & Professional Programs

HELP
2024-2025 Undergraduate Catalog

MKT 456 - International Marketing


Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor or International Business and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
Notes: Cross-listed with IB 456