Nov 27, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MKT 456 - International Marketing


Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Focuses on concepts and frameworks informing strategic, tactical, and ethical marketing decisions. Features modules on segmentation, positioning, the 4 Ps, ethics/social responsibility, and communication of marketing proposals.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor or International Business and a minimum of C grade in MKT 301 . The maximum number of attempts for this course is three.
Notes: Cross-listed with IB 456