Sep 28, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

HMD 350 - Hospitality Marketing



Same as Previously TCA 380
Organization of hospitality marketing functions including target audience, marketing mix, brand development, and use of current media. Use of business intelligence tools to develop and evaluate market strategies.

Credits: 3
Prerequisites: Hospitality Management major,   or   or HON 100 , and a minimum of a C grade in HMD 101  and HMD 220 .