|
Nov 23, 2024
|
|
|
|
2024-2025 Undergraduate Catalog
|
MKT 400 - Marketing Research
Methodology of research. Focuses on topics such as research design, sample design, questionnaire construction, field procedures, data analysis, and report preparation. Involves practical experience in marketing research.
Credits: 3 Prerequisites: Lee Business School major or Marketing minor and a minimum grade of C in the following: or HON 125 , and . The maximum number of attempts for this course is three.
|
|