Sep 28, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

MKT 400 - Marketing Research



Methodology of research. Focuses on topics such as research design, sample design, questionnaire construction, field procedures, data analysis, and report preparation. Involves practical experience in marketing research.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum grade of C in the following:   or HON 125 , and  . The maximum number of attempts for this course is three.