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Sep 28, 2024
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2024-2025 Undergraduate Catalog
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MKT 312 - Buyer Behavior
Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in . The maximum number of attempts for this course is three.
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