Dec 21, 2024  
2021-2022 Undergraduate Catalog 
    
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MKT 425 - Global Consumer Behavior and The Consumer Experience


Same as IB 425 
Application of consumer buying process and consumption experience theories to the formulation of marketing-strategy and tactics across global markets. Focus is on human psychological and physiological processes that explain how consumers decide what to purchase, how they experience consumption, and how those processes vary across countries and inform marketing-strategy decisions. 

Credits: 3
Prerequisites: Lee Business School major or Marketing minor or International Business minor; and a minimum grade of C in MKT 301 . The maximum number of attempts for this course is three.