May 09, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

HMD 350 - Hospitality Marketing



Same as Previously TCA 380
Organization of hospitality marketing functions including target audience, marketing mix, brand development, and use of current media. Use of business intelligence tools to develop and evaluate market strategies.

Credits: 3
Prerequisites: Hospitality Management major,   or   or HON 100 , and a minimum of a C grade in HMD 101  and HMD 220 .