Foundation of Sport and Hospitality Management Microcredential

This microcredential focuses on the core principles and practices essential for managing sport organizations and hospitality services. It encompasses key areas including marketing, event management, finance, facility management, and customer service, integrating both the sport and hospitality sectors to enhance guest experiences, foster community engagement, and drive business success. Additionally, the foundation addresses the unique challenges in sports management, such as sponsorship, branding, fan engagement, and the economic impact of sports events, while also considering the strategic development and management of hospitality services like events, entertainment, gaming, resorts, and food and beverage operations.