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Dec 04, 2025
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2025-2026 Undergraduate Catalog
Marketing (BSBA)
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At the core of marketing is the consumer. As such, the field revolves around identifying consumers, gauging their interests, and satisfying their needs. A Bachelor of Science in Business Administration (BSBA) in Marketing opens the door to career opportunities in a myriad of places: from advertising and retailing to market research and public relations. With the advent of internet advertising and the rise of social media, combining traditional marketing concepts with fresh paradigms makes for an enriching and dynamic field of study.
Please see the UNLV Lee Business School, Marketing Department web page at www.unlv.edu/mib for information about department programs, faculty, and facilities. Degree worksheets and 4/5 year plan for the major are available at www.unlv.edu/degree/bsba-marketing.
Learning Outcomes
- Synthesize topic-related basic and applied research in marketing.
- Incorporate research-based consumer psychology into marketing problem analysis and strategy.
- Critically evaluate marketing strategies.
- Describe, evaluate, and apply a market orientation.
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Modality: Fully Online, Fully In-Person, or Blended
This Program is available Fully Online, Fully In-Person, or Blended. Students may select their preferred modality at the time of admission. Those who choose the fully online option are committing to complete their entire degree through online education and will be identified as fully online students in MyUNLV. If circumstances or preferences change after admission, students may request a change in modality through the official change of major process. Academic advisors are available to help students select the format that best supports their academic and personal goals and can assist with any changes needed. Marketing (BSBA) Degree Requirements - Total Credits: 120
General Education Requirements - Credits: 35-46
First-Year Seminar - Credits: 2-3
English Composition - Credits: 6
Second-Year Seminar - Credits: 3
Constitutions - Credits: 3-6
Distribution Requirement - Credits: 18-19
Please see Distribution Requirements for more information. - Humanities and Fine Arts - Credits: 9
- Humanities, 6 credits required from two different areas. It is recommended that students take , as one of the humanities courses.
- Fine Arts, 3 credits required
- Social Science:
- Automatically satisfied by business requirements
- Life and Physical Sciences and Analytical Thinking: 9-10
- Two Life and Physical Sciences - 6-7 credits
- One science course with a lab
- One non-lab science course
- Analytical Thinking 3 credit course
Multicultural and International Requirement - Credits: 0-6
- Multicultural, one three-credit course required
- International, one three-credit course required
These courses may overlap with general education and major requirements. A single course may not meet the multicultural and international requirements simultaneously. For the list of approved multicultural and international courses, go to: www.unlv.edu/provost/multicultural-requirements. Marketing Major Requirements - Credits: 72-77
All courses in the major requirements section must be completed with a grade of C or better. Business Administration Core Requirements - Credits: 42-45
Other Lee Business School Requirements - Credits: 6-8
Marketing Major Requirements - Credits: 24
General Electives - Credits: 0-13
The number of general electives necessary for each student varies based on how many credits a student uses to satisfy the requirements identified above. The minimum number of degree-applicable credits required to earn a degree from the Lee Business School is 120. Notes
- All courses in the major requirements section must be completed with a grade of C or better.
- Any course that is included as a prerequisite for a Lee Business School course requires a minimum grade of C or better.
- MKT 301 , MKT 495 , BUS 321 are milestone courses for Marketing B.S.B.A.
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