Marketing and International Business

The Department of Marketing and International Business provides professionally oriented graduate coursework emphasizing theory and practice in the marketing and international business (IB) disciplines. The curricula aim to instill frames of reference needed to develop and implement marketing and IB strategies, appreciate marketing and IB’s roles in the larger organization, and build foundational skills that will enhance student performance of marketing and IB activities throughout their careers. Students receive knowledge of marketing and IB theories along with opportunities to apply that knowledge in simulated or real business situations.

Knowledge and skills obtained from graduate marketing and IB courses support careers in a wide range of fields, including retailing, product/brand management, advertising, distribution, marketing research, purchasing, services marketing, sports marketing, hospitality, and sales management across a broad scope of multinational and global firms and organizations. Moreover, concepts, frameworks, and practices taught in in the marketing curriculum complement and offer synergies with graduate course work in other business disciplines as well as public administration, law, economics, and hotel administration.

Program Information 

Marketing and International Business Faculty   

Courses - Marketing and International Business   

Department Website