Marketing

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For academic requirements that apply to all students in the College of Business, please refer to the College of Business section of the Undergraduate Catalog.

Purpose and Focus

The Marketing Department provides a professional orientation to education with course work emphasizing both the theory and the practice of marketing. The department strives to instill a marketing frame of reference in doing business; to develop an understanding and appreciation of how marketing interacts with the other aspects of an organization; and to establish a foundation of marketing knowledge that will best prepare majors and minors for careers in their chosen fields. Students are provided with the knowledge of business and marketing theory along with opportunities to apply that knowledge in simulated or real business situations.

Students with degrees in marketing obtain employment in a wide range of marketing-related fields, including retailing, product/brand management, advertising, distribution, international business, marketing research, purchasing, services marketing, sports marketing, hospitality, and sales management. Upon graduation, students are also prepared to enter programs for advanced degrees in such areas as business administration, public administration, law, economics, and hotel administration.

Accreditation

Northwest Commission on Colleges and Universities
AACSB International — The Association to Advance Collegiate Schools of Business

Undergraduate Major

BSBA-Marketing

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