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Jun 07, 2026
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Working Undergraduate Catalog 2026-2027
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HMD 350 - Hospitality Marketing
Same as Previously TCA 380
Organization of hospitality marketing functions including target audience, marketing mix, brand development, and use of current media. Use of business intelligence tools to develop and evaluate market strategies.
Credits: 3
Prerequisites: Hospitality Management Major or Minor, or or HON 100 . MATH 120 or higher. Minimum of a C grade in HMD 220 .
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