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Jun 07, 2026
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Working Undergraduate Catalog 2026-2027
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MKT 474 - Marketing Sport Experiences
Theory and application relevant to marketing sports experiences. Focuses on marketing strategy and tactics that maximize experiential value of sports to consumers, corporate sponsors, and team franchise equity. Course requires formulation of an original experiential oriented sports marketing plan.
Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in or . The maximum number of attempts for this course is three.
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