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May 25, 2026
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2023-2024 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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JOUR 376 - Social Media Advertising
Practice of social media marketing for businesses. Examines branding, social media content, and online consumer behavior. Students learn how social media supports marketing efforts and how to utilize social sites to shape a customer’s buying experience, and receive experience from creation of social media marketing plans.
Credits: 3
Prerequisites: Declared Journalism major, and min C grade in JOUR 207 .
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