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Oct 30, 2024
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2023-2024 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 435 - Marketing to Hispanics, in the US and Globally
Same as IB 435 This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key. The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.
Credits: 3 Prerequisites: Lee Business School major or International Business or Marketing minor; and a minimum C grade in MKT 301 . The maximum number of attempts for this course is three.
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