Nov 23, 2024  
2023-2024 Undergraduate Catalog 
    
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MKT 435 - Marketing to Hispanics, in the US and Globally


Same as IB 435 
This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key. The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.

Credits: 3
Prerequisites: Lee Business School major or International Business or Marketing minor; and a minimum C grade in MKT 301 . The maximum number of attempts for this course is three.