Sep 30, 2024  
2023-2024 Undergraduate Catalog 
    
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MKT 400 - Marketing Research



Methodology of research. Focuses on topics such as research design, sample design, questionnaire construction, field procedures, data analysis, and report preparation. Involves practical experience in marketing research.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum grade of C in the following:   or HON 125 , and  . The maximum number of attempts for this course is three.