Nov 23, 2024  
2023-2024 Undergraduate Catalog 
    
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MKT 380 - Managing Customer Experiences in the Digital World


Theory and practice of marketing in the digital world. Focuses on the role of digital technologies in a marketing strategy and the shaping of customer experiences in the digital world using online and mobile platforms, tactics, and tools. Course requires formulation of an original digital marketing strategy. 

Credits: 3
Prerequisites: Lee Business School major or International Business minor or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.