Feb 27, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

MKT 312 - Buyer Behavior

Individual differences, social and cultural factors, and situational variables that impact on attitude formation and change, learning, decision making, and behavior of consumers. Emphasis on the use of this information to develop marketing programs.

Credits: 3
Prerequisites: Lee Business School major or Marketing minor and a minimum of C grade in  . The maximum number of attempts for this course is three.