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Feb 19, 2025
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2023-2024 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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GAM 440 - Casino Marketing
Common/popular casino marketing tactics are examined, followed by an overview of slot club structures and related database marketing activities. Match-play coupons, dead chip (a.k.a. rolling programs), and loss discounting are all closely examined. Casino hosting, the role of nongaming amenities, and repeater-market gaming promotions are also covered.
Credits: 3 Prerequisites: Minimum grade of C in .
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