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May 20, 2024
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2022-2023 Graduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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HOA 746 - Contemporary Marketing Practices in Hospitality
Credits 2
Investigates marketing strategies in Hospitality with emphasis on customer value. Explores the creation of value, communication of brand key benefits in traditional and digital marketing landscapes, and competition in the marketplace.
Prerequisites
Admission to the Master’s in Hotel Administration (HOA) program.
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