Mar 05, 2026  
2010-2012 Undergraduate Catalog 
    
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RLS 375 - Sport Public Relations


An introduction to sport and recreation public and media relations. Primary concepts examined include management function of public relations; marketing, advertising, and research process; media relations; communications; and evaluation. Emphasis is placed on case analysis, problem solving, development and presentation of campaigns, and examination of public relations in the contemporary sport industry.

Credits 3
Prerequisites  .