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Apr 19, 2026
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2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.
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MKT 473 - Business Marketing Strategies for marketing products and services to commercial, institutional, and governmental customers. Particular emphasis given to organizational buying behavior and to the formulation of strategy for the business-to-business market.
Credits 3 Prerequisites Admission to a business major/junior standing*, MKT 301.
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