Apr 18, 2026  
2010-2012 Undergraduate Catalog 
    
2010-2012 Undergraduate Catalog ARCHIVED CATALOG: CONTENT MAY NOT BE CURRENT. USE THE DROP DOWN ABOVE TO ACCESS THE CURRENT CATALOG.

MKT 468 - Database Marketing


Theory, concepts, and skills associated with using databases to enhance marketing programs and build strong relationships with customers.

Credits 3
Prerequisites Admission to a business major/junior standing*, MKT 301, IS 101 or equivalent.